According to a June survey by AgilOne, a marketing data company, 52 percent of marketers dont differentiate email content by customer. Here are other findings from the report:
34% of consumers said they didnt receive a single memorable email from a brand in the past year.
75% of marketers believe they sent between five and 15 engaging emails during that same time period.
$59 is the average amount businesses lose with each consumer email opt-out.
50% of marketers dont know the cost of a customer unsubscribing from their email list.