Statistically speaking: Email opt-outs can be costly

From staff reportsJuly 8, 2013 

According to a June survey by AgilOne, a marketing data company, 52 percent of marketers don’t differentiate email content by customer. Here are other findings from the report:

34% of consumers said they didn’t receive a single memorable email from a brand in the past year.

75% of marketers believe they sent between five and 15 engaging emails during that same time period.

$59 is the average amount businesses lose with each consumer email opt-out.

50% of marketers don’t know the cost of a customer unsubscribing from their email list.

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