Best-selling business books

From staff reportsAugust 12, 2013 

Here’s what’s on 800-CEO-READ’s best-selling business books list.

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, by Idris Mootee, John Wiley & Sons, 246 pages: This book offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

What You’re Really Meant to Do: A Road Map for Reaching Your Unique Potential, by Robert Steven Kaplan, Harvard Business School Press, 240 pages: Kaplan shares a specific and actionable approach to defining your own success and reaching your potential. The author proposes an integrated plan for identifying and achieving your goals.

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