CHARLOTTE — The Belk Bowl is entering a six-year agreement with the SEC, which will begin with the 2014 season, bowl officials announced Monday.
The bowl, which has been played at Bank of America Stadium since 2002, now will feature an annual ACC-SEC matchup.
For the past decade, the game has featured the ACC playing a team from the Big East, which has become the American Athletic Conference.
This is a big step for us with ratings and ticket demand, said Will Webb, the Belk Bowl's executive director. This is where we want the Belk Bowl to be.
The game will be part of a six-bowl rotation (including the Outback, Gator, Music City, Texas and Liberty bowls) to determine where SEC teams will play in the postseason after potential berths in the new college football playoff and the Capital One Bowl are locked up.
That means the Belk Bowls SEC representative could be as high as the leagues No. 2 team or as low as No. 7. The league will decide which bowls the teams play.
The Belk Bowl is fourth in the ACCs pecking order after the leagues champion is taken by the Orange Bowl.
The SEC announced agreements with nine bowls. In addition to the Capital One and six-bowl rotation, the league will send teams to the Birmingham and Advocare V100 (Shreveport, La.) bowls.