NEW YORK — In baseball, trend-spotting tends to be based on statistical analysis. In fashion, its driven by runway shows. And when it comes to social networks, the ascendant paradigm for forecasting the future seems to center on first-person anecdotes and unsupported hearsay from random teenagers.
Earlier this year it was Josh Millers unnamed 15-year-old sister who drove the media conversation around the alleged decline of Facebook and the rise of Snapchat, Instagram and Tumblr. This week its a post on the social media blog Mashable by a 13-year-old HelloGiggles correspondent named Ruby Karp. Her post, headlined Im 13 and None of My Friends Use Facebook, has garnered some 36,000 Facebook shares since it was published Sunday. It has, predictably, launched a fresh armada of blog posts heralding the imminent fall of the great social network.
Media hype
Is this the beginning of the end for Facebook? one asks. Is Facebook hurtling toward irrelevance, or is it already there? wonders MSN. Mashables own Todd Wasserman was moved by Karps post to speculate about whether Facebook is the next Yahoo. The Huffington Post this week is hosting a live video segment centered on the question, Without Teens, Does Facebook Have a Future?
Thats an interesting hypothetical. But call me old-fashioned Id prefer to draw data from a slightly wider sample than Ruby Karp and Josh Millers sister before drawing firm conclusions about the death of Facebook among teens. To be clear, Im not saying that posts like Millers and Karps are without merit. When analyzing the prospects of billion-dollar companies whose fortunes rely in significant part on their cachet among young people, its great to hear from some actual teens now and then among all the middle-aged talking heads. But the sweeping generalizations some media outlets were quick to make on the basis of Karps blog post left me wondering: Did they actually read it?
Too many parents?
Although I do have a Facebook, none of my other friends do, Karp writes. My friends just thought it was a waste of time. But Karp says she soon discovered that Facebook is useless without friends, adding, My only friend is, like, my grandma.
OK, got it. Facebook is dead to Karp because none of her friends use it. But wait thats not the only problem with the social network. Two paragraphs later, Karp adds that Facebook is also dead because all of her parents and her parents friends are on it. And why is that a problem? Because, Karp says, my friends post photos that get me in trouble with those parents.
Ah yes the old parents are ruining Facebook problem. But wait a minute: If none of Karps friends are on Facebook, how do they keep managing to post such troublesome photos on the site? The contradiction is compounded when Karp laments that Facebook is also a big source of bullying in middle school. Kids might comment something mean on a photo of you, she adds, or message you mean things. This isnt Facebooks fault, but again, it does happen there. How middle school bullying happens on Facebook if no middle schoolers are actually using it, Karps post does not explain.
Survey: Teens use Facebook
Yogi Berra once said of a St. Louis restaurant, Nobody goes there anymore. Its too crowded. Karps critique of Facebook seems to amount to, No teens go there anymore. Its too crowded with other teens.
When I asked Karp via email about the apparent contradiction, she told me the kids getting in trouble on the site are mostly older kids, while those in her age group dont use it at all. Im not convinced I suspect Karp has a lot more friends on Facebook than she realizes, given a recent Pew study that found it remains by far the most popular social network among teens, even as others are gaining ground.
As Slates Amanda Hess put it, Teenagers Hate Facebook, but Theyre Not Logging Off. Thats consistent with Facebook CEO Mark Zuckerbergs recent assertion that the companys internal data show the number of teens on Facebook holding steady over the past year and a half.
Facebook could go a long way toward defusing the teens are quitting Facebook narrative by releasing actual data to back up Zuckerbergs claims, but it refuses to do so. The company, then, must take part of the blame for the medias overreliance on cherry-picked anecdotes. Still, Ill take a Pew survey over a first-person Mashable post any day. And besides, my 13-year-old nephew does use Facebook, and so do a bunch of his friends. But that doesnt make for a catchy headline.
My goal here is not to bash Karp. Indeed, in our brief email interview, the 13-year-old was careful to add a crucial disclaimer: My experience is limited to where I live, she told me, and the people I go to school with. Funny how the professional tech bloggers who ran with her story seemed to overlook that point.

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