Stylin’: Jennifer Bringle keeps up with the Triangle’s evolving fashion and trends

Meredith alum returns for talk on fashion

CorrespondentAugust 21, 2013 

Amanda Schardt, director of development for Los Angeles-based fashion label Paper Crown, returns to Meredith College Thursday for a talk on fashion.

COURTESY OF AMANDA SCHARDT

Amanda Schardt has a long-running love affair with fashion.

Schardt, the director of development for the Los Angeles-based label Paper Crown, turned that passion into a career with the help of a fashion merchandising and design degree from Meredith College.

She returns to her alma mater Thursday for a free talk on fashion at 8 p.m. in Kresge Auditorium.

After graduation, Schardt worked in styling, merchandising and sales at several companies, including Capitol boutique in Charlotte and TTI Global in Greensboro. In 2007, she switched coasts and worked as a brand manager for several Los Angeles companies before landing at Paper Crown in 2010.

“I have been so fortunate to have had markedly different and exciting positions at several fantastic companies,” she says. “However, none compare to the wonderful business we have with Paper Crown. I am working alongside talented, creative women I genuinely respect and am inspired by, which is quite a blessing. The opportunities and challenges are constantly motivating me to continue to grow in my role.”

Schardt oversees all concept, development, sampling, merchandising, production, and marketing and branding materials for the label.

“My background is in contemporary designer brands, and initially I was going to consult on their launch,” she says. “I immediately connected with them, and we dove into starting Paper Crown. It has been a lovely whirlwind, and I never dreamt that I would be as involved as I now am.”

Schardt credits her time at Meredith for preparing her to work at such a well-known fashion company.

“So many of my classes have been applicable to the practicality of the industry, and integral in my career trajectory.”

Birthday celebration

Peachy Keen boutique in Cary celebrates its first year of business with an anniversary party from 11 a.m.-6 p.m. Saturday. The Sweet Traditions food truck will be on hand to serve complimentary cupcakes with each purchase. There will be mimosas, as well. To RSVP, visit pkbdayparty.eventbrite.com.

Bridal Showcase

Crabtree Valley Mall merchants will share a selection of dresses, gifts, beauty products and more for weddings during the mall’s Bridal Showcase, 10 a.m.-4 p.m. Saturday. Held in the mall’s promotional court, the event features booths from merchants such as Belk, VIP Formal Wear, Things Remembered and more. Details: crabtree-valley-mall.com/events.

Shop for a Cause

Macy’s will hold its annual Shop for a Cause charity shopping event Saturday. Customers can purchase a shopping pass for $5 that will get them a 25 percent discount on purchases and a chance to win a $500 gift card. Proceeds from shopping pass sales will benefit a number of local charities, such as Cary Creative Center, the Pretty in Pink Foundation, Triangle Beagle Rescue and others. Details: macys.com/shopforacause.

Trunk show

Saks Fifth Avenue in Triangle Town Center debuts the fall collection from Akris Punto from 10 a.m.-4 p.m. Wednesday. To make an appointment, call 919-792-9100, ext. 5393.

Local designer at VMAs

Raleigh designer Karen Huskins may not be a rock star, but she’ll be at the MTV Video Music Awards this weekend, just the same. Or, rather, her clothing will be. Huskins’ KSH Couture label was chosen as one of the contributors to the swag bags given to VIP guests of the show. Pocket squares from her menswear collection will be in gift bags distributed to performers, award winners and other big-name guests. To check out Huskins’ collection, visit kshcouture.com.

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