Bestsellers offer methods for creative thinking in business

From staff reportsAugust 26, 2013 

What's the Future of Business

Here’s what’s on 800CEOREAD’s bestselling business book list:

What’s the Future of Business? Changing the Way Businesses Create Experiences, by Brian Solis, John Wiley & Sons, 224 pages: This book aligns user experience with the vision of innovative leadership to improve business performance, engagement and relationships for a new generation of consumerism.

Inside the Box: A Proven System of Creativity for Breakthrough Results, by Drew Boyd and Jacob Goldenberg, Simon & Schuster, 257 pages: The book demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one’s familiar world to create new ideas independent of specific problems.

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