Best-selling books offer ways to generate, execute innovative ideas

From staff reportsOctober 7, 2013 

Here’s what’s on’s list of best-selling business innovation books:

Innovation: The Five Disciplines for Creating What Customers Want by William W. Wilmot and Curtis R. Carlson, Crown Business, 368 pages, $18: The authors provide a systematic way to make innovation practical. Innovation is not about inventing clever gadgets. It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization.

The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan, Harvard Business Review, 240 pages, $20: Companies can’t survive without innovating. But most put far more emphasis on generating big ideas than on executing them – turning ideas into actual breakthrough products, services and process improvements. Using examples of companies such as Allstate, Timberland and BMW, this book tells how to execute an innovation initiative – whether a simple project or a grand, gutsy gamble.


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