Retail: Raleigh Denim + Workshop launches online store

jmgiglio@newsobserver.comOctober 17, 2013 


Sarah and Victor Lytvinenko of Raleigh Denim in the Curatory, a retail store in the front of their workshop in downtown Raleigh. Aside from the couple's jeans, the Curatory also sells clothing and accessories based on quality and craftsmanship.


Fall means football, changing leaves and blue jeans.

Just in time for the season, Raleigh Denim + Workshop, a denim retailer, designer and manufacturer with retail shops in Raleigh and New York City, has opened an online store.

“It seemed like the right time,” said co-owner and fashion designer Victor Lytvinenko. “We have deliberately not sold online for a while because we want people to go into a great store and get to see and feel the products in person. ... I think that we now have enough people who have been in the stores, that know us and don’t have a place to get it all the time. There’s enough momentum to launch it now.”

The website will carry the Raleigh and New York shops’ full collection of products, including dresses, men’s and women’s jeans, button-down shirts and T-shirts.

Pricing in-store and online will be consistent. Jeans range from about $200 to $300; button-downs run from about $185 to $235.

The company uses a nonautomated process to make its jeans, most of which are manufactured in Raleigh. However, the business works with other U.S. manufacturers, which offer the same attention to detail, to create other items such as dresses, jackets and shirts.

Lytvinenko, who started Raleigh denim with his wife, Sarah Yarborough, in 2007, said the company is prepared to accommodate the extra demand of the online model.

“We are set up really well in Raleigh right now,” Lytvinenko said. “This year is the first time we have the exact machines we need and have the right people. We have got a really amazing core team. The whole back end of the business is set up. We are ready to grow and take the next step in our evolution.”

Raleigh Denim’s products are available at about 100 boutiques and stores throughout the country and about 20 more around the world. And Lytvinenko hopes to continue to expand on that retail presence.

“We’ve been talking about (opening) a store on the West Coast,” Lytvinenko said. “We are looking around and exploring ideas. Both retail stores are doing well. We want to provide an in-store experience for people. Maybe 2014 or 2015? It’s certainly on our radar.”

Raleigh Denim + Workshop is at 319 W. Martin St. and online at

Lorraine Jordan is working on her Plan D.

The frontwoman of bluegrass band Carolina Road, leader of gospel group Jordan River Band and owner of Jordan Driving School is adding a fourth venture to her resume: coffee shop owner.

Lorraine’s Coffee House and Music, a coffee shop and live music venue, is opening in Garner in mid-December.

“I love Garner and I want to be a bigger part of the community and give a little more,” Jordan said. “To me, they’ve really supported my music. It’s time to give back.”

Lorraine’s, which will be a franchise of the Columbus, Ohio-based CrimsonCup Coffee and Tea, will serve items such as bagels, yogurt, fruit, sandwiches, muffins and, of course, coffee.

The place will have tables, couches, bar stools and a counter where Jordan hopes kids will hang out and eat ice cream after school. Lorraine’s will also offer wireless and computer stations.

“(If a customer) wants to do some driving with one of my teachers, they can schedule that,” Jordan said of the computers. “(They) might want to learn about guitars, traffic and motorcycles. I want to utilize all my businesses.”

The live music doesn’t mean a bar scene, however. The 5,800-square-foot coffee house, which is next to a residential neighborhood, will be family-oriented and won’t serve alcohol.

Jordan, who still travels with her bands, hopes to use her connections to draw local, regional and national musicians and bands that perform anything from bluegrass and jazz to gospel and acoustic. She even plans to play there herself a couple times a month – and eventually stay in the shop for good.

“I have been on the road for 21 years,” Jordan said. “I’m going to stay out there another four to five years. I want to have something to fall back on.”

Lorraine’s will be at the corner of Vandora Springs Road and Timber Drive, in the former Tom Jones Compounding Pharmacy building.

Baguettaboutit, the food truck that sells a variety of sausage-stuffed baked French baguettes, is opening a brick-and-mortar restaurant Nov. 4 in Durham.

Baguettaboutit Cafe, which will serve lunch Monday through Friday, will offer the truck’s sandwich menu and also have salads. The food truck and catering operations will continue, general manager Gillian McLane said.

The cafe will host a grand opening food truck rodeo that includes Baguettaboutit, Sweet Traditions, Captain Poncho and American Meltdown. The event is Nov. 1 from 5 to 8 p.m.

Baguettaboutit Cafe will be at 2945 S. Miami Blvd., behind Sheetz and Waffle House.

Goodnight’s Comedy Club, a Raleigh venue with a pair of restaurants and a comedy club, is being sold to Helium Comedy Club.

The club, which opened in 1983, will keep the Goodnight’s name and undergo renovations and upgrades that include new tables, chairs and sound. The restaurants will get new menus that will be available at the comedy club.

Goodnight’s will be Helium’s fourth location.

Helium takes over from owners Brad and Shannon Reeder Nov. 1. Goodnight’s is at 861 W. Morgan St.

Frontier Communications, an Internet, phone and television services provider, has opened a retail store at suite 518 in Durham’s Northgate Mall.

Giglio: 919-829-4649 or; Twitter: @shoptalk_nando

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