Years ago when advertising was invented as a marketing tool, its purpose was to help sell products that people were not buying. Gov. Pat McCrory’s recent TV advertisements in which he touts his dubious accomplishments seem to have the same goal – i.e, to sell people of N.C. something they’re not buying.
The fact that he feels the need to “advertise” himself suggests a conclusion that is the opposite of his intention. Citizens are not naive; they are well aware of his lackluster track record.
I once had a boss who told me that it is not necessary to self-promote because true and useful accomplishments speak for themselves.