In the spirit of Halloween, Shop Talk reporter Virginia Bridges asked small-business owners what scares them most about owning their own shop.
• Initially, the fear that you feel deep in your bones is Will the gamble of putting everything we have and are into this business work? said Areli Barrera de Grodski, co-owner of Cocoa Cinnamon, a coffee, espresso, chocolate and tea house in Durham. Now our (healthy) fear lies more in the success of the way it unfolds.
• The thing that scares me the most ... is that we operate without a safety net, but I guess thats really the allure as well sort of living on the edge and seeing if you can make it, said Jennifer Reynolds, owner and operator of Ace Rug Cleaning, a carpet and rug cleaning, repair, sales and installation business in Raleigh.
• Fear is what makes Halloween exciting, and its also what makes running a business exciting for us. As restaurant owners, our greatest fear is that a guest might come to Hungry Leaf and have a less-than-perfect experience. It scares us and inspires us, said Peter Goodwin, co-owner of Hungry Leaf, a salad, soup and wrap restaurant in Durham.
• Being responsible for everything. I am not afraid of failure, but I am afraid of the success as a small-business owner, said Ginny Johnson, president of Ginny Os Gourmet Cheese Straws, a Raleigh-based business that makes all-natural, baked cheese straws.