Make predictions and viral content with the help of these best sellers

From staff reportsOctober 28, 2013 

Here’s what’s on Amazon’s list of best-selling business books.

Contagious: Why Things Catch On by Jonah Berger, Simon & Schuster, 256 pages, $19: In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six principles drive things such as products, policy initiatives, rumors and YouTube videos to become contagious. This book explains why certain stories are shared, why videos go viral or why emails are forwarded. It also shows how to use these concepts to develop content that’s contagious.

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die by Eric Siegel, Wiley, 320 pages, $17: This book shows the power of data and how computers learn from it to predict future behavior of individuals. Perfect prediction is not possible, but putting odds on the future means making money.


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