Owners already preparing for Small Business Saturday

vbridges@newsobserver.comNovember 4, 2013 

Shop Talk reporter Virginia Bridges asked small-business owners how they are preparing for Small Business Saturday on Nov. 30. This is what they said.

• “We started preparing for this year’s Small Business Saturday the day after last year’s Small Business Saturday,” said Jessica Greene, co-owner of Bull City Craft, an art supply store and craft studio on University Drive in Durham. “It takes all year to build up to that grand finale. We have lots of special things planned for holiday shopping, including drop off crafting for kids while parents shop, special sales and participating in Sustain-a-Bull’s ‘Shop Independent Durham week.’”

• “Two weeks ago, we downloaded the 2014 marketing package from American Express, which is different from last year’s, and reviewed it with our staff,” said Cindy Jones, co-owner of the Savory Spice Shop in Raleigh’s Lafayette Village. “We have scheduled our posts to run on our Facebook and Twitter accounts ... We will be giving our customers a free sample of one of our spice blends at checkout that day.”

• “We have added Small Biz Saturday to our general holiday calendar prep, so we did it over the summer. We’ll have special offers that day for both in-store and online shoppers and we take advantage of all of the marketing materials that are offered each year,” said Cynthia Deis, owner of Ornamentea, a metalsmithing and craft supplies store on West Street in Raleigh. “I think this event raises awareness among consumers about their local merchants, and I think it’s worthwhile to participate.”

• “We are sending email reminders to our neighbors and customers about the event. We posted fliers in-store on why to shop local,” said Donna Frederick, owner of The Play House Toy Store on Ninth Street in Durham. “We are wearing our shop local T-shirts, and special door prizes will be handed out that weekend.”

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