These days, DJs are so quick and ready to drop music, it seems whatever theyve done lately is always one download click away. But later in November, the guys who run the Atlanta-based Embassy Recordings label are going to take it way, way, way back and release an EP on cassette!
Its gonna be really cool because we partnered up with a headphone company called NOX Design, says DJ and Embassy co-founder Michael Distal Rathbun, 29, on the phone from the ATL. The first ten people that order the tape are gonna get an actual Walkman and headphones. And, then, the first 20 people to order the tape are gonna get headphones.
So why has the label decided to go that old-school for their latest release? From the way Distal explains it, the label wanted to release something that wasnt going to be as obstacle-laden as when they release something on vinyl, which can be an expensive gamble, especially if youre shipping vinyl releases overseas.
Its not that we didnt want to do vinyl we definitely like to do vinyl, he says. But the thing is, its like, these tapes we can get them locally made, and its about half the price and its still a physical product. We want artifacts to be left behind, you know.
The EP, which will also be released digitally, will have one side of music from Distal and the other side from Embassys other co-founder, Ethan Mite Anderson. Both Mite and Distal have been spinning records since they were teenagers growing up in Georgias capital city.
We went to high school together, and we grew up kind of surrounded by DJs at our high school, says Distal. Its kind of a little, tight-knit community of dance-music DJs. It was kind of rare at the time, to have that many high-school kids into dance music and being DJs too.
They didnt get the idea to start up a label until after college. You know, we just kind of wanted to make Embassy a safe haven for people that were like us, he said. Because out of all the DJs at the high school, we were the two guys who kind of would play everything. We didnt really have a specific thing.
Embassy has been around for 3 1/2 years, with the boys releasing electronic dance music that can vary from dubstep to two-step.
The main thing I want to get across is that we dont have a specific genre, says Distal, who refers to Embassy as a no-genre kind of label.
Mite and Distal are currently on an East Coast tour, which will make a stop in Durham tonight. They will also be joined by Embassy label mate Petey Clicks, part of the Charlotte-bred EDM trio Clicks & Whistles.
Together, these Southern gentlemen are out to give audiences decent, distinctive dance music, whether its on wax, on tape or on a USB drive. Says Distal, Were just trying to be our own, you know what I mean? Were trying to be original.