Owners share what they would do if they had a 30-second Super Bowl spot

vbridges@newsobserver.comNovember 18, 2013 

Durham’s Barley Labs has made it to the final four in the Small Business Big Game contest for a chance to win a Super Bowl commercial. Shop Talk reporter Virginia Bridges asked owners what they would say if their business had a 30-second ad during the Super Bowl.

•  “We’d focus our message on the impact we’ve made in the lives of small-business owners, and, in turn, their contribution back to their employees and the community,” said Jeremy Sisk, president of Xperience4Higher, a full service marketing firm in Durham. “The goal would be to show how our services affect positive change in and around the communities we serve.”

•  “Professional astrology and tarot reading are ready to go mainstream, helping you address the biggest issues in your life ... with new, modern and sophisticated techniques,” said Philip Young, owner of Black Unykorn Tarot and Astrology in Cary. “We are the heroes and heroines of our life journey, and these tools offer guidance on how to unlock your personal mysteries and align with your authentic self.”

• “Small businesses are the backbone of our country. At ADORE Designer Resale Boutique, we serve our local areas by putting money in our consignors’ pockets, providing fashionable bargains and style advice for our shoppers and providing jobs for our wonderful employees,” said Nancy Alinovi, president and owner of ADORE in Raleigh and Cary. “What could be better than glamorous designer recycling?”

• “Does your week need a little kick in the fun department? Do you want to make a lot of new friends fast? Join a WAKA Kickball & Social Sports league for 8 weeks of nonstop fun, friends and athletic competition,” said Cindy Honickman, owner of WAKA Kickball & Social Sports, a co-ed recreational sports leagues with a social twist in Durham and Chapel Hill.

• “Are you taking a vacation and not sure what to do with your pets, and really don’t want to take them to a strange environment?” said Cindy Golden, owner of Raleigh Pet Sitters. “There is an alternative. Keep them happy at home by using a professional pet sitter to come in and take care of them as well as your home and plants.”

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