Known for button-downs and ties, Raleighs Lumina Clothing is expanding its offerings with the recent introduction of a premium denim line.
Adding jeans was a natural progression for Lumina, says owner Barton Strawn.
We chose to wait and do it right, he says. We started with shirts, then trousers, and after 12 months of extensive planning and research, now denim. The timing also coincided with efforts to bolster our casual attire offerings, placing an emphasis on versatility, allowing guys to wear the same pieces across multiple settings.
The jeans are made with denim from North Carolina-based Cone Mill that is manufactured in Bristol, Tenn. For Strawn, it was important to use both materials and facilities from our region.
Our goal is to create a pair of jeans using Cone denim unique to folks in North Carolina, he says. And denim is rooted in workwear, and no one does that better than LC King in Bristol, with more than 100 years of experience in the category. The result is a pair of jeans that pairs up a stylish aesthetic for the office or on the town, but a peek under the hood reveals theyd be just as at home in the shop or on the job.
Priced at $108-$148, Luminas jeans are a bit pricier than your usual mall brands, but less expensive than many other premium brands.
We want American-made to be attainable; this philosophy is at the core of the Lumina brand, says Strawn. (We want) to show people that it doesnt have to cost an arm and a leg, and by spending just a little more on your clothes, youll get far more in the long run.
Lumina denim is available at the flagship store at 123 E. Martin St. in downtown Raleigh, and online at luminaclothing.com.
Cameron Village kicks off its holiday shopping season with a holiday open house from 5-8 p.m. Thursday. During the event, shoppers can enjoy live music from the Raleigh Boychoir and others, a window décor contest, gifts for children, an appearance by Santa and more. The first 800 shoppers who spend $100 will receive a $25 Cameron Village gift certificate. For more info, visit shopcameronvillage.com.
John Hardy head designer and creative director Guy Bedarida will visit Finks Jewelers in North Hills from 5-8 p.m. Thursday to share new pieces from the fall 2013 collection. Finks is at 4321 Lassiter at North Hills Ave., Suite 120, Raleigh, 919-881-8247.
Get a jump on holiday shopping at the Fashion a Better World: Global Fair Trade Popup Market on Friday at the 1789 Incubator in Chapel Hill. Part of the UNC-Chapel Hill Global Entrepreneurship Week, the market features North Carolina-based sustainable designers such as Symbology, Freedom Code and Amani Market, among others. The market is open 6-8 p.m., and admission is free. For more information, visit gewunc.com.