Here’s what’s on 800CEOREAD’s best-seller list.
Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales, by Annie Tsai, John Wiley & Sons, 192 pages, $20: Small-business owners are exceptional at delivering on their product or service. Many, however, don’t know where to start when it comes to online marketing. This book teaches owners how to effectively leverage email, social, online and network marketing to get new customers and keep existing customers.
The 20% Doctrine: How Tinerking, Goofing Off and Breaking the Rules at Work Drive Success in Business, by Ryan Tate, HarperBusiness, 208 pages, $26: At companies such as Google, employees are encouraged to spend 20 percent of their work time on projects in which they’re personally interested. Almost half of Google’s new product launches have originated from this policy. Other companies have adopted the concept, allowing them to be innovative, while offering employees creative freedom.