Shop Talk reporter Virginia Bridges asked small-business owners if they had a mission statement, and how they use it in their business. This is what they said:
• “It serves as a simple reminder of our company’s underlying values. It is referred to during our decision-making process to ensure that we stay focused on the factors that are most important to us,” said Katherine Gibbs, owner of Chew Monster, an all-natural dog treat company in Durham that specializes in spent grain treats made from beer brewed at Triangle Brewing Company and North Carolina farm-fresh ingredients. “If we are on the fence about creating a new product or participating in an event, we refer to the statement to make sure the decision is cohesive with our brand and our beliefs.”
• “This sounds simplistic, but our mission has always been to provide excellence and stellar service from start to finish in every business transaction. Since we are an online business with mostly one-time buyers whom we never see, it is particularly challenging,” said Christy Turner, owner of Second Wind Auctions, a Wake Forest company with online consignment sales.
• “My mission is to ... push the bounds of creativity as a means to helping people connect with the intuitive flow that they felt as children,” said Donna Belt, artist and owner of SpiritWorks, a transformative art and writing studio in Raleigh.
• “Our mission is to expand the market for local foods by making it easier for farmers and local food producers to connect with local food lovers. This mission plays a big role in our business,” said Guenevere Abernathy, founder and CEO of LoMo Market, a mobile farmers market based in Durham. “LoMo Market brings our mobile markets stocked full of local food to convenient locations across the Triangle. We have over 100 producers working with us throughout the year.”
• “Our mission statement serves as a constant reminder that we are only here to serve our customers. Our goal on a daily basis is to be the fastest and the best at what we do, but without our customers those don’t matter,” said Chuck Sawyer, an area developer for Instant Imprints and co-owner of locations in Raleigh and Greenville.