Stylin': Jennifer Bringle keeps up with the Triangle's evolving fashion and trends

Stylin': Dear Hearts boutique moves from mobile shop to brick-and-mortar

CorrespondentJanuary 15, 2014 

Durham boutique Dear Hearts, which began in a vintage Shasta travel trailer, carries an eclectic mix of vintage and emerging designer clothing and accessories for men and women.

DEAR HEARTS

Considering a wanderlust that has landed them in places as varied as New York City, Austin, Memphis and Los Angeles, it’s not surprising that Donna Orr and Stella Wingfield first opened their Durham boutique, Dear Hearts, in a vintage Shasta travel trailer.

“We liked the idea of our store being housed in an environment that was similar to our lives,” says Orr. “We’d spent so much time on the road throughout the years, either through touring, moving, needing to get away for a weekend or visiting friends around the U.S. Being on the road is in our blood.”

The duo, who moved to Durham from Los Angeles two years ago (Wingfield is a North Carolina native), quickly found a following for their mobile store’s eclectic mix of vintage and emerging designer clothing and accessories for men and women. After just a few months, the pair opened a permanent location on Foster Street.

“The brick-and-mortar store was a surprise for us,” says Orr. “Mentally and financially, we were on a three-year plan with the camper. We started sharing half of the 618 Foster building with our friend, Sarah, who was already running her business, Shed Letterpress, out of the space. Initially we used it as a private showroom/office/organization space and were there part-time since we both work other jobs to finance the store. When Sarah moved out in mid-October, we decided to maneuver our other workloads around and take over the space in order to be open full-time.”

Less than a year after first opening Dear Hearts in that travel trailer, Orr and Wingfield can’t believe how far they’ve come.

“We have to stop and remind ourselves that we’ve accomplished a lot with very little in an incredibly short amount of time,” says Orr. “However, neither of us ever sits back and thinks, ‘OK, cool, we can rest on our laurels now. We’re a success.’ We have such a strong vision for the store, and we’re not even close to fully realizing that vision yet. We are incredibly grateful and constantly surprised for every new positive development, and while we do take a moment to appreciate them, there is always some new idea we’re working on, some small next step or project. With the nature of what we’re trying to accomplish with the store, I doubt we’ll ever reach a point where we think that we’ve finally done it all. There’s always something else to be done, and that’s what makes it so exciting.”

Style workshop

Local stylist Mary Michele Little will give fashion advice and celebrate the launch of her new StyleFinderID website during her Secrets of Style LIVE! workshop 6-8 p.m. Jan. 23 at 8480 Honeycutt Road, Suite 200, Raleigh. Attendees also will receive goodie bags and refreshments. Admission is free, but RSVP is required. Email michele@onechicmama.com to reserve a spot.

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