Crisco emphasizes ‘North Carolina values’ in new ads

Posted by Caitlin Owens on March 3, 2014 

Former state Commerce Secretary Keith Crisco is starting to spend money to get his name in front of voters.

Crisco is running against singer Clay Aiken and licensed professional counselor Toni Morris of Fayetteville in the Democratic primary for the 2nd Congressional District. The winner will face incumbent Rep. Renee Ellmers of Dunn or radio talk show host Frank Roche of Cary, who are competing for the Republican nomination.

Crisco has launched an online video ad and sent two mailers to 11,000 people in the district. Both highlight his business experience, mentioning that he owns and operates Asheboro Elastics, a textile company which employs nearly 200 people.

“We need a leader with the experience to create jobs and help fix the economy,” Crisco said in the video.

The video doesn’t mention his tenure as commerce secretary under Democrat Bev Perdue or his years on the Asheboro city council. Both are noted on the flier, however.

Crisco is emphasizing his boostraps biography, noting he was first in his family to graduate high school when “times were tough” and then mentions he went to Harvard.

Crisco’s ad introduces him as “a life guided by North Carolina values.”

The word “values” became a sore point early in the campaign when Aiken came under attack from Ellmers’ campaign for representing San Francisco values.

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