Obama to pitch health care on WebMD

McClatchy Washington BureauMarch 10, 2014 

President Obama next week will champion his health care law on WebMD, which bills itself as the “leading source of health information for consumers and health care professionals.”

The White House says Obama will discuss the importance of signing up for health insurance in the latest of a series of administration initiatives it hopes will boost enrollment by the end of open enrollment on March 31.

He’ll also answer questions about health care and the Affordable Care Act from WebMD users during a conversation with the site's health care reform expert, Lisa Zamosky.

The interview will air March 14 and WebMD users can pose questions at WebMD.com/AskObama.

According to WebMD, the site's more than 156 million unique visitors per month is made up of 60 percent women and 33 percent of its audience is between ages 8-34. The site says 38 percent of those younger users are uninsured.

A strong mix of young adults, who are generally healthier and cheaper to insure, are crucial to keeping premiums affordable under Obamacare. Administration officials have estimated that roughly 40 percent of new marketplace plan members need to be under age 35 to offset the coverage costs for older plan members who are typically less healthy and more expensive to cover.

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