New Jaguar/Land Rover dealership set to open in Cary

Posted by David Bracken on April 3, 2014 

Leith Auto will open a new Jaguar/Land Rover dealership at its Cary auto park on U.S. 64 this evening.

The two brands have until now operated out of separate buildings in the auto park, and the new facility has been constructed on what had been the Land Rover dealership. The facility includes a 7,000-square-foot showroom that can hold 8 vehicles and 13 service bays.

Since 2008, both luxury brands have been owned by the Indian carmaker Tata Motors, which acquired them from Ford Motor Co.

The new dealership comes as sales of both brands are surging in the Triangle, said Chris Marchard, executive vice president of operations for Jaguar Land Rover North America.

He said for the first two months of year, Jaguar sales are up 267 percent here and Land Rover sales are up 22 percent. Combined, sales are up 56 percent, compared to 13 percent nationally.

“That shows you how the growth is outpacing the national average,” Marchard said. “I would say generally speaking, North Carolina and South Carolina, that market for us is the No. 1 growth market on the Jaguar side. And if you look at both brands it is No. 3 in the country.”

There are about 230 Jaguar and Land Rover dealerships in the U.S., including about 100 that have both brands under one roof. Last year, Tata sold about 50,000 Land Rovers in the U.S. and 17,000 Jaguars.

The cheapest Jaguar model costs about $47,000, with pricier models topping out at more than $100,000. An entry-level Land Rover model costs about $37,000, with some models costing as much as $135,000.

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