Established presence, simplicity motivates owners to invest in franchise brand

vbridges@newsobserver.comApril 14, 2014 

Shop Talk reporter Virginia Bridges asked small-business owners what motivated them to invest in their franchise brands. This is what they said.

• “Its established presence and name recognition in the Triangle area,” said Bruce Foster, owner of Mr. Handyman of Western Wake County, which provides maintenance and light remodeling services to residential and small commercial customers. “I was also impressed by how willing the owners in the system were to discuss their operations, share their experiences and provide insight into the brand and the process of becoming a franchisee. Finally, the professionalism shown by the home office staff, along with the administrative tools and support provided were a big motivating factor as well.”

• “Because we did not have a burning desire to do one particular thing, we evaluated about 50 different options – a mix of franchises and existing businesses – and developed a criteria to score the opportunities,” said David Schmidt, owner of Zippy Shell Chapel Hill – Durham, which provides mobile storage and moving services.“We wanted our business to be simple, with existing demand (and a small) staff. ... (This would allow us to)help shape the direction, have a special and unique competitive advantage, offer an avenue to give back to the community, and to have an experienced and capable headquarters group we liked and trusted. Zippy Shell scored higher than any other options.”

• “The name and reputation was extremely important to me in choosing a brand,” said Daniel Simon , owner of Cottman Transmission and Total Auto Care in Cary and Garner. “Other franchises did not have the personal reputation and quality of services that I wanted to be able to offer to my customers.”

• “We personally used Mosquito Joe services last season and were extremely happy with how well the treatments alleviated our bug issues, and (we) appreciated the exceptional customer service,” said Tom Ramoino, owner of Mosquito Joe of Raleigh, Durham, Chapel Hill, which is located in Raleigh. “My previous experience working with a nationally recognized home remodel company taught me that taking care of people, doing what you say you are going to do and providing a top-quality product are invaluable. ... Having the opportunity to own a business that embodies those philosophies was paramount.”

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