Backstory: Finding Your Real Love owner guides those who are looking for love

vbridges@newsobserver.comMay 5, 2014 

Jessica Sabatini, 37, is the founder and owner of Finding My Real Love, a life coaching business based out of her Durham home.


  • Advice from Jessica Sabatini

    • Don’t be afraid to center your business on a niche that you love.

    • Don’t allow business gurus’ measures to determine the success of your business.

    • Pursue the goals that you value.

— Over the past eight years, Jessica Sabatini has gone from helping people make more money to helping them find love.

“I used to judge how I am doing as a coach by how many people that I helped make six figures,” said Sabatini, 37, founder and owner of Finding My Real Love, a life coaching business based out of her Durham home. “And now it’s by how many weddings I have.”

Last year, her clients celebrated four weddings and two engagements.

In 2005, Sabatini enrolled in life coach training after she soured on pursuing acting and directing opportunities in New York City.

After receiving certifications in basic life coaching and intuitive coaching, she started Prosper with Purpose, a coaching program that aimed to help people achieve targeted goals, which often included making more money.

In 2008, Sabatini moved to Durham and started narrowing her target market to women struggling with work-life balance. She established The 360 Woman, a program designed in 2009.

Through that work, Sabatini started getting requests from women who needed help with dating.

“They kept requesting it,” she said. “And I just loved it.”

In 2011, she shifted her focus to relationship and dating coaching and created Finding My Real Love.

The company offers coaching packages and products such as tutorials on topics from “How to Manifest Mr. Right” to “How to Break It Off If You Need To.”

Her clients, who are typically 35 and older and live around the world, often find her through personal or website referrals. She helps them achieve their relationship goals through phone conversations and email correspondence, offers them access to her online programs and gives them homework assignments.

Sabatini, who recently started offering workshops out of her home, will take on a maximum of eight clients at a time.

She asks those clients not to participate in singles events or ask anyone out in the first two months of the program.

“We want to clear the decks so you can clear away all the gunk and get the right person in there,” she said. “Half of what I do is helping people break up or stop pursuing someone that is totally wrong for them and not going to bring them happiness.”

The first conversation is centered on what a women wants to accomplish, which, for those seeking love, includes defining what type of person would enhance their life and dealing with any painful breakups or issues that might be holding them back.

“We have to find a way to process it and to heal from it,” she said. “For everybody that is totally different.”

Next, she guides her clients through steps that help them identify opportunities to meet people, and offers advice on the logistics of dating and relationship building.

Later this month, one of the women who went through her program and married is expecting a child.

“I am just so excited that there is going to be a baby born of a couple that learned to heal themselves and be authentic and form a cool partnership,” she said.

Bridges: 919-829-8917; Twitter: @virginiabridges

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