Cree launches LED bulb with more natural light

Posted by David Ranii on May 6, 2014 

Cree’s TrueWhite LED bulbs that provide more natural light, initially designed to meet California’s standards for LED bulbs, are now being sold at Home Depot stores nationwide.

The Cree TW series LED bulbs, which can be used to replace traditional 40-watt and 60-watt bulbs, rate a 93 on the 100-point Color Rendering Index — which Cree touts as unprecedented for an LED bulb. CRI measures how how true and natural colors are revealed.

The CRI ratings of Cree’s other LED bulbs are in the low 80s.

Cree touts the TW’s more-natural light as being especially important in areas where color quality matters the most, such as kitchens, bathrooms and closets.

The TW bulbs carry a premium price compared to Cree’s other LED bulbs.

The 40-watt TW retails for $13.97 and the 60-watt retails for $15.97 exclusively at Home Depot. By contrast, Cree’s 40-watt and 60-watt daylights bulbs each cost $10.97 and the 40-watt and 60-watt soft white variety cost $9.97.

Cree’s TW bulbs were launched in California in September and were the first to meet the state Energy Commission’s standards for LED bulbs.

They use 78 percent less energy than incandescent bulbs, which is less than Cree’s other LED bulbs — which are up to 85 percent more efficient than incandescent — because there’s a tradeoff to gain higher CRI, according to Cree spokeswoman Lauren Taber.

Cree says its TW bulbs last 25 times longer than incandescent bulbs, turn on instantly and are compatible with most dimmer switches.

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