Step into the Charlotte team store Tuesday at Time Warner Cable Arena.
On one rack is a CLEARANCE, CLEARANCE, CLEARANCE, CLEARANCE, CLEARANCE, CLEARANCE sign.
Beneath the sign is Charlotte Bobcats gear.
Above the store, inside the big window on the Trade Street side of the arena, is the worlds largest sticker. Its Hugo the mean-looking Hornet.
Happy Hornets day, a team store employee says.
And it is.
On Tuesday the Bobcats became the Hornets. The new name wont make the team better, but the $17 million the Hornets have to spend on draft choices and free agents ought to.
The name change will make them more interesting.
Its surreal, says Fred Whitfield. When the Hornets played their first game at Charlotte Coliseum in 1988, Whitfield was a season-ticket holder. Now hes the teams president and COO.
The Bobcats finally are in position to become a factor in Charlotte. For so long a conversation between potential fans went like this. What do you want to watch tonight, basketball or a movie? The Bobcats usually lost there, too.
But the team more than doubled its victory total this season, and made the playoffs, and reclaimed its name. Thats synergy, good timing and good work.
Whitfield says the Bobcats have sold 2,000 more season tickets this off-season than last off-season, and their season-ticket renewal rate is 90%.
Its a completely different feeling when you talk about professional basketball in Charlotte, he says.
About 200 fans came to the arena Tuesday for the name-change news conference and joined Hornets employees in sections 101 and 117.
Theyll have other opportunities.
On June 5, Hugo the Hornet returns. It wont be the original Hugo from 1988 because 1988 was 26 years ago. The original Hugo is doing summersaults, not flips, and sometimes he needs a push.
The new uniforms will be unveiled June 19. The primary colors will be the old Hornets colors, purple and teal, the secondary colors black, gray and light blue. No pleats, please.
Fans will see the teams new court June 26, the evening of the NBA draft.
The Hornets will play their first summer league game July 11 in Las Vegas.
Regular season opening night will be the biggest event the basketball team formerly known as the Bobcats has ever had. Past and future will come together. Well remember the old days and celebrate the new.
Charlotte coach Steve Clifford talks about the former Hornets he coached against and I like hearing the names among them Muggsy and Dell, LJ and Zo, Rex and Glen Rice. Two other players that those of us who were here should remember Kendall Gill and Kenny Gattison.
As Tuesdays festivities conclude, director of communications Josh Rosen stands behind a lectern and tells fans they can watch the news conference on Bobcats.com.
He quickly catches himself and says, Hornets.com.
I ask if he has to pay a fine for using the old name.
Rosen pulls out a $1.
It might have been $1 in 1988. This isnt 1988. Here in the arena it just feels like it.
Sorensen: 704-358-5129; email@example.com; Twitter: @tomsorensen