ACC gets new look to go with its new teams

From staff reportsMay 30, 2014 

The ACC has a new look to go with its new teams.

“With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand,” commissioner John Swofford said in a release announcing the new logo. “We feel that it well represents the high standard and values the ACC has held for more than 61 years.”

Swofford said the “new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”

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