Swimwear for women: Bold colors, metallics and sporty styles

Associated PressJune 18, 2014 

Women can expect bold colors, metallic materials and sporty styles on beaches this summer – and surprisingly, more one-piece silhouettes. A quick guide to this season’s swim looks:

Patterns, prints, colors: Look for bold, solid colors as opposed to pastels or jewel tones.

“Definitely more vibrant,” says Marissa Rubin, People StyleWatch’s senior market editor. Also: Black and white; graphic details and writing or words; global prints; and metallics in silvers, bronze, pewter and gold. “It looks really great on bronze skin; the metallics really pop,” Rubin said.

Sporty styles: Fashion designers are looking to athletic brands for inspiration, Rubin said. Specifically: Zippers, mesh inserts or cutouts, neoprene material and rash-guard influences.

Return of the one piece: Sales of one-piece swimsuits have gone up.

“The one-piece has the ability to be able to contour one’s figure in a better way,” said Marshal Cohen, chief retail analyst of the market research group NPD.

Mix and match: Women are increasingly buying a basic swim bottom that fits well and pairing it with multiple tops in different lengths and patterns.

“Women aren’t concerned as much anymore about having a complete matchy-matchy outfit,” Cohen said. “It’s perfectly OK to buy a $9 top and put it with a $20 bottom.”

Versatile cover ups: Traditional covers ups are making way for multi-use garments, like jersey dresses that can go from “pool to barbecue or pool to picnic or out at night,” Rubin said. Other options: Shirt dresses or oversized men’s button down shirts, caftans and tunics that hit mid-thigh or at the knee.

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