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Market Data

The Greater Triangle* offers more of all the things you look for in a community. It is home to Research Triangle Park, state government, healthcare systems and some of the best schools and universities in the nation, making it an attractive place to live, work and play. That’s why it’s attracting more business and industry, more research, more families, more entrepreneurs and more workers.

Growing population …
  • 2011 population: 1,534,817 (up 41% from 2000)
  • 2016 projection: 1,725,965 (a 12% increase from 2011)
  • Wake County (Raleigh) is the second largest county in North Carolina.

Growing wealth …
  • 2010 median household income: $59,493 (up 19% since 2000)
  • 2015 projection: $62,866 (a 6% increase from 2010)
  • 2010 HHs with HH income of $150,000+: 52,262 (up 113% since 2000)
  • 2015 projection: 70,276 (a 34% increase from 2010)

Growing retail & business …
  • More than 5 million square feet of retail space added from 2005 to 2010
  • 2011 consumer expenditures: $31.5 billion
  • 2016 projection: $37.4 billion (an 18% increase from 2011)
  • Check out our business section online to find out what’s happening across the Triangle as businesses open, relocate, expand and evolve

Websites of interest:
*Durham, Johnston, Orange and Wake counties




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