In-State Advertising Rates
In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos appearing in The News & Observer, The Cary News, The Chapel Hill News, The Durham News, Eastern Wake News, Garner-Clayton Record, The Herald, Midtown Raleigh News, North Raleigh News and Southwest Wake News, and the newsobserver.com network online.

Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer's agents, public utilities, associations, or other non-retail advertisers are billed at In-State rates.

Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged Local rates.

Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for In-State rates.

Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged Local rates.

In-State Political Advertising
The N&O's reach in Eastern North Carolina makes News & Observer advertising products an essential tool for political advertising ( learn more here).

Midweek Values In-State Rates
Get as close to 100% penetration as is possible by adding Midweek Values to your advertising portfolio. By joining this non-subscriber pre-print wrap with The News & Observer and our nine community newspapers, your message reaches more than 620,000 households.

Online