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TARGET SMART
Make your advertising dollars work smarter for you! The News & Observer's Target Smart program offers a high-impact, cost effective and flexible way to deliver your advertising message to consumers. For less than 4.5 cents per piece we will design, print and deliver a customized, targeted single sheet insert in any News & Observer product.

THE CARY NEWS
Advertising may be placed for you by your sales representative in The Cary News, published Thursdays, in combination with The News & Observer zones.

THE CHAPEL HILL NEWS
The Chapel Hill News has been this community's hometown newspaper for over 75 years. This academic community demands a high standard from its newspaper and The Chapel Hill News delivers! Our in-depth local coverage fills a void left by the daily newspapers. We satisfy this town's thirst for local information about schools, government, local activities and sports every Sunday and Wednesday. Our commitment is to put even more focus on the people who make up the community within the pages of our paper. In this highly educated market, advertisers need to promote their products and services as never before. A good place to start is with The Chapel Hill News whose readership continues to offer superior coverage in the Chapel Hill Primary Market. Reach 40,400 potential customers by advertising in the pages of our newspaper, and watch your business grow! Within this prime target area there are many people with high incomes and educational levels. Many work in medical/ pharmaceutical research, computer-related fields and higher education at the Research Triangle Park, Duke University and the University of North Carolina.

THE SMITHFIELD HERALD
The Smithfield Herald is the only newspaper to cover all of fast-growing Johnston County, a proud part of North Carolina's Triangle Region. Total market coverage in Smithfield, Selma, Clayton, Four Oaks, Benson, Kenly, Princeton, Pine Level, Micro and Wilson's Mills.

EASTERN WAKE NEWS
Serving the Eastern Wake, Southern Franklin, Western Nash and Northern Johnston County areas of North Carolina.


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