Main Section (Daily)Among Wake, Durham, Orange and Johnston County Readers...The Daily Main News is the best read section of the News & Observer.96% of the News & Observer readers usually or sometimes turn to the MAIN NEWS section for state, national and world news plus advertising information.The profile of readers skews toward adults age 35+ old with higher education and household income.
Metro SectionAmong Wake, Durham, Orange and Johnston County Readers...91% of the News & Observer readers usually or sometimes turn to the METRO NEWS section for local news plus advertising information.The profile of readers skews toward adults age 35-54 with higher education and household income.
Sports SectionAmong Wake, Durham, Orange and Johnston County Readers...72% of the News & Observer readers usually or sometimes turn to the SPORTS section for sporting news and advertising information.The profile of readers skews toward men age 25-54 with higher education and household income.
Business SectionAmong Wake, Durham, Orange and Johnston County Readers...78% of the News & Observer readers usually or sometimes turn to the BUSINESS section for financial news plus advertising information.The profile of readers skews toward adults age 25-54 with higher education and household income.
Life, Etc Section (Features)Life, Etc is a new addition to the daily News & Observer in 2001. It replaces the Day section and contains strong coverage of the arts, entertainment, nightlife, pop culture, travel, food, fashion, family, relationships, health and fitness.Each weekday will feature specific themes:
Monday: Fashion and pop culture
Tuesday: Families and relationships
Wednesday: Food
Thursdays Health
Friday: Faith
Weather Page (Metro)Among Wake, Durham, Orange and Johnston County Readers...80% of the News & Observer readers usually or sometimes turn to the BACK PAGE OF METRO FOR WEATHER INFORMATION and advertising information.The profile of readers skews toward married homeowners age 35-54 with higher education and household income.
Television Listings (Daily Day Section)Among Wake, Durham, Orange and Johnston County Readers...55% of the News & Observer readers usually or sometimes turn to the TV LISTINGS PAGES for television viewing information and advertising information.The profile of readers skews toward married homeowners age 35+ with higher education earning between $35,000 and $74,999.
Obituary Pages (Daily Metro)Among Wake, Durham, Orange and Johnston County Readers...57% of the News & Observer readers usually or sometimes turn to the obituary pages.The profile of readers skews toward married women age 35+ with higher education and income.
Page 2 Main NewsAmong Wake, Durham, Orange and Johnston County Readers...76% of the News & Observer readers usually or sometimes turn to PAGE 2A for celebrity news and advertising information.The profile of readers skews toward married women age 35+ with higher education and income.
Weekday Entertainment PagesAmong Wake, Durham, Orange and Johnston County Readers...79% of the News & Observer readers usually or sometimes turn to the entertainment information pages.The profile of readers skews toward married adults age 35-54 with higher education earning between $35,000 and $74,999 in household income.
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