Respected
As the hometown newspaper for more than 100 years, area residents naturally trust advertising in The News & Observer more than other relatively unknown media.Value
The News & Observer provides the most value for your advertising dollar. Our strong reach drives your cost-per-audience down. For example, $2,000 spent in the Sunday News & Observer delivers 463,100 adult readers in the CSA, for a cost-per-thousand-adults of only $4.32. Using average half-hour 6 a.m. to 2 a.m. audiences, compare that to 10 commercials purchased for $200 each on the top-rated local network TV station where the cost-per-thousand would be $7.93. And, if 20 commercials purchased for $100 each were bought on the top-rated local radio station, using average quarter-hour 6 a.m. to midnight audiences, the cost per thousand would be $22.21.*Variety
Newspaper offers a vast range of products to showcase your message. From preprints and feature editions to Post it Notes and circulation bags. We can handle any special printing needs you may have and we offer many alternative delivery methods.Frequency
The News & Observer offers several repeat options to build frequency for your advertising message. See your New & Observer sales representative for details.NAA Quick Fact Sheet
View the 2007 NAA Quick Fact Sheet here.* Scarborough Research Corp. October 2004 - September 2005
** Demographics USA County Edition 2005
*** Belden Associates, October - November 2005
