News & Observer | newsobserver.com | ACC hoping Tampa will be different

Published: Jul 23, 2008 12:30 AM
Modified: Jul 23, 2008 05:45 AM

ACC hoping Tampa will be different

Kelly says the game is a good value.

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GREENSBORO, GA. - More than half of the 65,837 seats at Raymond James Stadium in Tampa have been pre-sold for the 2008 ACC football championship game, ACC associate commissioner Michael Kelly said Tuesday.

Considering that tickets don't go on sale to the public until Saturday, that's good news for ACC officials frustrated with declining attendance in the game's first three years in Jacksonville, Fla.

Kelly said there is a comprehensive plan to boost attendance as the championship begins a two-year stay in Tampa that will be followed by a move to Charlotte in 2010 and 2011.

The lowest-priced tickets in Tampa will be available for $25 and will include admission to the ACC's fan festival and a concert to take place after the game.

"It's [a] value that I would say is unmatched in college sports and certainly in college football," Kelly said.

Jacksonville saw its announced attendance fall from 72,749 to 62,850 to 53,212 over three years with a lowest ticket price of $60.

Kelly said between 35,000 and 40,000 tickets have been pre-sold to groups that include Tampa Bay Sports Commission members, ticket holders of the ACC's bowl partners and fans who bought tickets in Jacksonville.

Season-ticket holders and fans on the ticket waiting list for the Tampa Bay Buccaneers will be targeted for the public sale. Bucs players who are ACC alumni -- Ronde Barber (Virginia) and Derrick Brooks (Florida State) -- will do advertising spots in Tampa Bay promoting the ACC championship game.

ACC officials also hope targeting younger fans and families will pay off in Tampa for the game scheduled at 1 p.m. on Dec. 6. Thirty area high school bands are scheduled to play at the game.

Later that evening, the Under Armour high school all-star game will take place at Raymond James Stadium. The following day, six youth league teams will play championship games at the stadium.

"We really feel like we've learned [from the past] and are looking forward to greater success," Kelly said.

Following expansion to 12 schools in 2005, the ACC hoped to settle on one site for its fledgling championship game. On Tuesday, commissioner John Swofford said the ACC will re-evaluate the future of the game after seeing how it is received after two years each in Tampa and Charlotte.

Charlotte organizers would like the game to establish a permanent home in Charlotte after 2011. Charlotte organizing committee executive director Steve Swetoha attended the ACC football kickoff in Georgia over the past few days and said city officials already are working on a plan for the game even though the city won't host for two years.

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