Automotive Media

August 13, 2009

Advertising Opportunities

The N&O has an advertising solution for every business need.
Note: Some headings below link to fliers in .pdf format, which require appropriate software to view. To download free Adobe Reader software, click here.

In addition to The News & Observer, which is delivered daily to hundreds of thousands of homes and businesses in the Triangle and eastern North Carolina, the following products and services can help you achieve your marketing objectives:


10 Community Newspapers
In addition to The News & Observer, we publish 10 community newspapers to bring local news and information to specific portions of the Triangle, each with independent editorial staffs and full-service online versions of the printed paper.
Classified Section In-Column Ads
We offer numerous options for enhancements that are sure to make your ad stand out!



Midweek Values
Get as close to 100% penetration as possible by adding Midweek Values to your advertising portfolio. By joining this non-subscriber pre-print wrap with The News & Observer, The Cary News, The Chapel Hill News, Clayton News-Star, The Durham News, Eastern Wake News, Garner-Cleveland Record, The Herald, Midtown Raleigh News, North Raleigh News and Southwest Wake News your message reaches more the 658,000 households.



Solo Mail and Shared Mail Products
You have a message. We have the means to bring it home. It’s an amazing tool called direct mail, and it’s the most precise way to bring your message to market. From the first creative concept to the last postal regulation, and every minute detail along the way, N&O Direct Marketing provides turnkey services so you get the best results possible.



Front Page Ad Notes
The top of the front page is the ultimate can’t miss position for your advertising message.



Banner Advertising readers come to our site 24/7 for more than breaking news and quick headlines: they can see the larger picture with more content, more photos and interactive tools.



Rich Media Advertising
Rich Media ads provide extra graphic elements that will make your ad jump off the page.





Ad Select
Ad Select is a feature within our clients' Dealer Center tool that allows for a point-and-click means to choose inventory to drive purchases in select N&O print and online products

Prime Ad Positions
These positions can be developed for automotive and classified section fronts along with adjacencies to automotive content. Ad sizes are set with minimum frequency obligation required.



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