Automotive Media

August 13, 2009

Ad Enhancements

In print, our Automotive classified ads can be showcased using icons, shading photos and logos. Now integrated with Cars.com, your inventory can automatically appear in the Saturday N&O at a fraction of the cost of individual ads.

Enhancements are effective tools to attract more buyers to your classified listings.

Icons
Icons are one of our most popular types of listings enhancements. Icons are small images designed to call attention to a particular feature of your advertisement, enticing buyers to call you to learn more.
(Sample to the right is our most popular icon - NEW TODAY. It runs throughout all classifications, one time, on the first day of publication.)
View List of Icons (.pdf file)


Shading
Shading helps classified listings stand out on the newspaper page. We offer three different shading options: yellow, blue and, when color is not available, gray. Shading may be purchased on its own or in combination with other enhancements.


Photos
A great way to show buyers what you are selling, a photo draws more shoppers to your ad, attracting more calls.
(Sample ad with photo at right)



Logos
Including your company logo in your listing not only makes it easy for readers to know who to contact, it also helps you establish brand recognition for your company.

  • Logo must be a least five lines deep.
  • Logo must be black and white only (no gray) and camera ready. This ensures the best quality reproduction.
  • Logo must appear at the beginning of a listing.


Line Ads
Line ads are plain text in a single column. As many as the first four words can be bold type. All other text runs at a set standard font and size. Ads are listed alphabetically by class. Shaded background and attention-getting icons are available at an additional charge.


Partial Border Ads (NECS ads)
Partial border ads, like line ads, are one-column wide, but with extra space at the top and bottom of the ad. Adjust the margins as you like, use bold or italicized type, or add a shaded background (system assigns gray, yellow or blue) and logos. You can also attach any of the attention-getting icons. NECS ads are alphabetically listed by class, based on the first typed word of the ad.
(Sample ad with logo and background shading.)



Border Ads
Border ads are similar to Partial Border ads, but have a complete box around them and these ads can be from one to 10 columns wide. Ad depth must greater than or equal to the ad width. For example, you may have a 3x4, but not a 4x3. Border ads cannot have a colored background, logo or any of the icons. These ads are not listed in-column alphabetically. Any ad with a border is listed after the in-column ads. They are most often near the bottom of the page.
(Sample shown.)


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