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LOS ANGELES -- There's no Burger King tie-in or special flavor of Mountain Dew. No commercial directed by Peter Jackson, or even an action figure.
Yet when "Grand Theft Auto IV" parks on store shelves Tuesday, the latest entry in the controversial video game franchise could be the most lucrative launch in entertainment history. Analysts predict the $59.99 action-driving game will easily top last year's record-breaking $300 million first-week sales of "Halo 3."
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