News & Observer | newsobserver.com | Charlotte IBM exec plugs into the bank biz

Published: Apr 29, 2008 12:30 AM
Modified: Apr 29, 2008 02:42 AM

Charlotte IBM exec plugs into the bank biz

Story Tools

WHAT GREG SULLINS IS THINKING

IBM's Sullins has an eye on banking trends throughout the world, and predicts some will show up here in some form.

MOBILE BANKING: IBM says that banking via cell phone is taking off in developing markets like the Philippines and Kenya, where fewer people have access to computers. Wachovia, Bank of America, BB&T and some smaller banks like Raleigh-based Capital Bank have introduced mobile banking within the past year.

PORTABLE BRANCHES: What Sullins describes as "a van with an ATM," portable branches are also most popular in developing countries, such as India, that lack the United States' banking infrastructure. But IBM thinks that portable banks could prove useful in high-traffic or poor, rural areas in the U.S.

A NEW WAY TO PAY: Think of this as a step beyond contactless credit cards, which are waved in front of readers instead of swiped. A similar computer chip can be stored in cell phones or wristwatches.

Advertisements
Greg Sullins, an IBM executive in Charlotte, gets paid to help figure out what people want from their banks, then help the banks meet those wishes.

Banks are big customers at IBM. In the first quarter, financial services accounted for 29 percent of IBM's revenue, or $6.9 billion.

The technology company, based in Armonk, N.Y., will hold its annual shareholders meeting in Charlotte today. IBM, one of the country's most widely held stocks, is also one of the Triangle's largest private employers, with about 11,000 workers in Research Triangle Park.

Sullins, a 17-year veteran of Bank of America, is described by IBM as a "banking transformation consultant." Most recently, he's been working on a program that does back-office work for mortgage lenders.

Announced last year, it goes live next month with its first customer, the Coastal Federal Credit Union in Raleigh. IBM says it will cut Coastal's mortgage origination costs by 30 percent to 40 percent, and Sullins envisions expanding the program to lenders in credit cards and auto loans.

Sullins spoke with Christina Rexrode, a staff writer with the Charlotte Observer. Questions and answers have been edited for clarity and length.

Q: Tell me about the mortgage program.

A: The process of going through a loan ... hasn't changed materially in 30 years. There's a lack of data, a lot of paper, a lack of digitization.

Say the lender asks for a pay stub to verify employment. Historically, that was faxed in, someone looks at it, puts it in a file. Well, OK, the customer can still fax it to us, or they can mail it in, but for us, that [now] goes into an electronic database, then we use optical character recognition technology to look at the elements of the text form and convert it to data. Once you get the data, you can analyze and categorize it. Versus the old way, I'd just have to re-key everything and type it in myself.

Q: Isn't it a bad time to be in the mortgage business?

A: It depends on what angle you're coming from. From our perspective, this is the best time possible, because this is exposing pain points to lenders unlike anything they've ever seen. They're looking for ways to cut costs, and they're dealing with increasing regulation. You have to do that with technology, [but] it's very hard for a [smaller] lender to go do this by themselves. They would have to outlay a lot of capital to build a new system. For us, you pay by the transaction.

Q: So banks still are originating plenty of mortgages?

A: Everyone backed down some, but the community banks, the credit unions, they're growing. They never got into subprime. They have a loyal member base.

For us, we have a balanced portfolio: conforming loans, government loans, nonconforming loans. As subprime loans have gone down, the demand for FHA [Federal Housing Administration] loans has gone up. We would not say no to subprime, but we'd say no to someone who isn't adhering to regulations.

Q: Banks aren't in as much trouble as we think?

A: Your large universal banks and your small niche lenders are going to come out ahead. The big banks, they've got a balanced portfolio. The small banks -- like a credit union with a member base they're really focused on, or a bank that focuses on just one product, like wealth management -- they're in a position to increase market share.

All rights reserved. This copyrighted material may not be published, broadcast or redistributed in any manner.
No comments have been posted for this story. Log in to be the first to comment.


The News & Observer is pleased to be able to offer its users the opportunity to make comments and hold conversations online. However, the interactive nature of the internet makes it impracticable for our staff to monitor each and every posting.

Since The News & Observer does not control user submitted statements, we cannot promise that readers will not occasionally find offensive or inaccurate comments posted on our website. In addition, we remind anyone interested in making an online comment that responsibility for statements posted lies with the person submitting the comment, not The News and Observer.

If you find a comment offensive, clicking on the exclamation icon will flag the comment for review by the administrators, we are counting on the good judgment of all our readers to help us.

Hosting Partners of
newsobserver.com

Member of the
Real Cities Network

A subsidiary of The McClatchy Company