News & Observer | newsobserver.com | Hooters logo won't grace jockey's pants

Published: Jun 07, 2008 12:30 AM
Modified: Jun 07, 2008 04:53 AM

Hooters logo won't grace jockey's pants

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NEW YORK - Big Brown has given Hooters the boot. Big Brown jockey Kent Desormeaux won't wear the restaurant chain's logo when the horse goes for the Triple Crown in today's Belmont Stakes. The New York Racing Association told Hooters on Friday that the chain won't be allowed to sponsor Desormeaux because of a conflict with a competing NYRA sponsor.

"For them to threaten the jockey with suspension and a fine if he races with the Hooters logo on his pants this close to the biggest race of his life is just mean," said Mike McNeil, Hooters' vice president of marketing.

Hooters plans to celebrate Big Brown on Belmont Day in over 450 restaurants to benefit a foundation for Desormeaux's son, who has Usher syndrome, which affects hearing and vision.

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