Outer Banks enjoys the Oprah effect
Published: Tue, Jul. 29, 2008 12:30AM
Modified Tue, Jul. 29, 2008 01:03AM
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closeCURRITUCK -- Tourism officials in a coastal North Carolina county say advertisements in Oprah Winfrey's O magazine generated nearly twice as many leads as its closest competition among publications running ads.
Currituck County received 14,312 leads from vacation planning ads that it ran in Winfrey's publication. The county includes the northern section of the Outer Banks. County officials said the closest competitor among 45 publications that ran ads for the county generated 7,744 leads. County tourism director Diane Sawyer says studies showed that women plan vacations more often than men.
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