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More families financially stressed

The strains of job loss and higher prices show up in a poll. Optimism hasn't suffered though

- The Charlotte Observer

Published: Sun, Aug. 24, 2008 12:30AM

Modified Sun, Aug. 24, 2008 02:04AM

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In a region where growth often breeds optimism, families have not felt worse about their finances in many years.

A recent poll of more than 1,000 Carolinas residents reveals that only about one in 10 thinks his or her family is better off financially than a year ago. That 11 percent response is the lowest in the 28 years of the annual Carolinas Poll.

Four times as many people said they were worse off -- the most ever in the poll. The rest said their finances were about the same.

ABOUT THE POLL

The Charlotte Observer/NewsChannel 36 2008 Carolinas Poll is based on 1,008 confidential telephone interviews of adults in North Carolina and South Carolina, conducted Aug. 8-13 by The Telephone Centre of Greensboro. About 40 percent of interviews were conducted in Mecklenburg County,

Polltakers used random-digit dialing, which provides each household in a telephone exchange an equal chance of being selected, even if the telephone number is unpublished. Data are weighted to accurately represent geography, race, age and sex.

The maximum sampling error for all interviews is plus or minus 3.1 percentage points at a 95 percent confidence level. This means results in 19 of 20 similar samples would vary no more than 3.1 percentage points from results of a survey of every adult in North Carolina and South Carolina.

Sampling error for subgroups is greater because results are based on fewer interviews. The practical difficulties of conducting public opinion surveys may introduce other sources of error that cannot be measured.

OTHER FINDINGS

Among respondents who made less than $40,000 a year, only 8 percent said they were better off than last year, while 55 percent said they were worse off. Among those who made more than $80,000, 16 percent said they were better off, and 28 percent were worse off.

Men were more positive than women. When asked about Carolinas business conditions in the next year, 63 percent of women expected bad times, compared with 44 percent of men. The percentages were similar for a question about good times vs. widespread unemployment and recession over the next five years.

WORRIED ABOUT THE ECONOMY

Although Carolinas residents remained optimistic about their family finances in the year ahead, most were concerned about overall economic conditions, unemployment and buying expensive household items.

'All of our utilities have gone up. Our mortgage has gone up. Our insurance has gone up. Everything except income.'

PATTY MEDLIN, 37, Union County

'It's a spiraling effect when you lose your job. You're probably going to lose your house. It's a whirlwind you can't get out of.'

DOUG FLOWE, 65, Mecklenburg County

'I'd wait a while on that. I bought a refrigerator a couple of weeks ago, but it cost me $40 at a yard sale.'

CARL MILLER, 44, Concord

Gloom prevailed in other questions about the economy, such as whether the next five years will bring widespread unemployment or whether now is a good time to buy expensive household items.

Yet the downturn that has tested household budgets hasn't totally destroyed optimism.

When asked how their family finances will be a year from now, 31 percent said they expected to be better off, while 15 percent said worse off -- comparable to last year's responses.

The poll's margin of sampling error is plus or minus 3.1 percentage points.

Kari Matos, 31, of Charlotte said her hopes for a better future come from facing a very tough present.

A few days before her third child was born in early December, she said, her husband was laid off from his job as a truck driver and hasn't been able to find a good job since then.

"It's more wishful thinking than anything else," Matos said. "I do not in my head want to think that it can get any worse."

John Connaughton, an economist with UNC-Charlotte, said high gas prices -- and the effect on other costs, such as food -- have forced families to divert their discretionary income, "which is where the real satisfaction comes from."

"It has hit people in terms of their pocketbooks and what else they can do," he said. "It just makes them angry and mad."

Measure of confidence

Conducted for The Charlotte Observer and NewsChannel 36, the Carolinas Poll is used to calculate an Economic Confidence Index. The index is similar to the national Consumer Confidence Index, which gauges consumers' optimism. That's important because consumer spending drives about two-thirds of economic activity.

The Economic Confidence Index was set at 100 with the first survey in 1981. It was 95 the following year, during a recession that followed the oil and energy crises of the 1970s. That 95 reading remains an all-time low. The high was 156 in 1999, riding the dot-com boom not long before its bust.

At 96, this year's index is the second-worst -- down from 121 last year and 128 in 2006, and only the second time it's been below 100.

Part of the pessimism may come from many Carolinas residents experiencing years of growth and prosperity, only to see significant belt-tightening in the past year, said Tim Burson, an economics professor at the McColl School of Business at Queens University.

"We really haven't been hit hard by recessions," he said.

When asked what issue is the most important facing the nation today, 44 percent of respondents said the economy. That's about three times as many as said illegal immigration, health coverage for all Americans or the war in Iraq.

Yet Connaughton said, "I'd put the economy behind all of those." He attributed much of the concern among Carolinas residents to media coverage, saying there are more outlets reporting on the economy than during previous downturns.

Reasons for hope

Carolinians give various reasons for the expectation that their lot will improve in the next year. Gas prices have gone down since hitting an all-time high in mid-July, survey respondents noted, giving hope for some relief in household budgets. Some also are excited for change in the presidential election. Connaughton, however, said, "The presidency as an economic agent is really overrated."

The most hopeful were the youngest, with almost half of respondents ages 18 to 34 saying they expected to be better off next year, compared with 31 percent of all those surveyed. Only 8 percent of the young adults said they expected to be worse off.

As Jermaine Nichols, 34, an educational consultant in Charlotte, explained it, all bad times eventually end. "These things are cyclical," he said. "Eventually, people will get over the shock of gas prices and things that have happened with housing. ... As with anything, it becomes old news."

But, Nichols acknowledged, "I'm also a pastor. To some degree, I'm in the optimism business."

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