Push-button pizza coming to TiVo users

LOS ANGELES -- Coming soon to a couch near you: laziness. TiVo and Domino's announced Monday that they're launching a service that allows you to order a pizza from your TV set-top box.

Those who already have a Domino's account don't have to enter their address or name -- they just push a few buttons and wait for the pizza to arrive (they will have to get up off the couch to pay the delivery person, though). It's the latest in an onslaught of services that allow people to buy things from their TVs. "You're going to start to see interactive advertising be a regular part of the TV experience in two to three years," said Michael Greeson, president and principal analyst at Diffusion Group, a research company.

Interactive advertising is especially popular with advertisers trying to attract the attention of consumers fast-forwarding through commercials. That's part of what motivated Domino's to pursue the TiVo deal, said Rob Weisberg, vice president of precision print and Team USA marketing at Domino's. The pizza-delivery company thinks the industry is "moving in this direction," he said.