New Bud Light ads debut Thursday
Published: Tue, Nov. 25, 2008 12:30AM
Modified Tue, Nov. 25, 2008 02:02AM
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closeMILWAUKEE -- Anheuser-Busch says now that people understand its new "drinkability" message around mega brand Bud Light, it's bumping up the release of the second wave of a new $50 million advertising campaign.
A series of three new ads will start airing on national television on Thursday that use visual cues -- like drawing diagrams of a person's stomach to show there's room for a Bud Light -- to play up the brewer's new catch phrase for its best-selling beer.
Companies in other industries are curtailing their advertising outlays amid the economic slump and slowing consumer spending. But Anheuser-Busch keeps on pushing its biggest brand. Beer sales across the industry are still gaining, showing cash-strapped consumers who may be skimping on other purchases are hard pressed to give up their beer.
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