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Faster wireless Internet service is shaping up as the next telecommunications battleground.
Sprint Nextel, the long distance provider, and Time Warner Cable are the first two companies in the Triangle to offer the faster wireless connection speeds that will let users send more data and download more streaming video.
On Monday, Sprint began selling its so-called 4G service in the Triangle. Time Warner will officially start its Road Runner Mobile service Dec. 1, but the service has been available for two weeks in the Triangle, Triad and Charlotte areas.
The companies are betting that high-speed wireless connections will become the standard way to access the Internet as customers cut loose from land-line phones and cables. AT&T and Verizon Wireless - the country's two biggest telecom providers - are also testing their own services with plans to offer them in some markets as soon as next year.
The service known as 4G, shorthand for "fourth generation," suggests a never-ending string of Star Trek sequels. Sprint is promoting its 4G service as having up to 10times the download speeds of standard wireless Internet.
"It's really like turning all of the Triangle into a Wi-Fi hotspot," said John Taylor, a spokesman for Sprint.
Some describe the technological leap from 3G to 4G as going from dial-up modem to broadband. The speed of wireless mobile can vary, depending on traffic congestion and other factors, but it's generally comparable to a mid-range residential cable modem.
Phil Marshall, an analyst at the Yankee Group in Boston, said that the exciting descriptions of 4G are all true -- but years premature. The 4G services offered today in more than two dozen markets don't live up to the promos, he said.
"They're hyping it," Marshall said. "It's incremental from what there is today."
He said 4G service should be able to support high-definition video on tiny screens on portable devices. But he said it's not good enough to watch HD streaming video on a computer or TV.
Sprint and Time Warner will both use the 4G network of technology partner Clearwire, a Kirkland, Wash.-based company that also plans to introduce its own 4G service in Raleigh, Charlotte and Greensboro this year. Sprint owns a 51 percent stake in Clearwire, and Time Warner, Comcast, Google, Intel Capital and others own a minority share in the company.
AT&T and Verizon will use different 4G technology that will send signals over the frequencies abandoned by television stations this summer when they switched to the high-definition format.
For Sprint and Time Warner, the 4G technology offers an important new access to the customer's wallet. Time Warner offers phone and Internet service but has long needed its own wireless service. Sprint sells a range of phone services but hasn't been able to offer its own high-speed Internet. The 4G service closes the loop for both companies and allows them to offer a full suite of customer services.
In Raleigh, Sprint's 4G service will cost $69.99 a month for unlimited use. The company is also selling daily access for $10 per day.
Time Warner's service is comparably priced at $64.95. Time Warner is also offering a version for $34.95 that's bundled with other services such as phone, cable TV or standard Internet.
The cable company is also selling a stand-alone version for $39.95 with a monthly usage cap that would allow about 35 minutes of high-definition streaming video or movie.
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