News & Observer | newsobserver.com | Stores get taller as land costs rise

Published: Jan 31, 2008 12:30 AM
Modified: Jan 31, 2008 06:18 AM

Stores get taller as land costs rise

Developers see more interest in two-story designs as area fills up

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WHY BUILD UP?

Pros

* You'll need less land, which is becoming more expensive.

* Your store can fit into a more compact space.

* You can build in areas that normally are off limits, such as downtowns and busy city corners.

Cons

* A higher building requires more material, and prices of concrete and steel are on the rise.

* Installing elevators and escalators can be pricey.

* With more floor area, you need more staff.

* You'll need a different store design for a two-story building.

STAFF RESEARCH

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Retailers are betting that you won't mind riding up an escalator to do your shopping.

To combat rising land prices and the shrinking availability of larger lots, more retailers are moving toward two-story stores.

Already, REI, Barnes & Noble, Dick's Sporting Goods and Kohl's have local, two-story locations. Other chains, including Harris Teeter and Chick-fil-A, are signing on with similar projects.

Of course, companies have built multifloor buildings for years, especially department stores.

But there has been a resurgence in interest as companies known for their sprawling stores and miles of parking spaces try to cram into smaller urban settings.

"A lot of the retailers are rediscovering it," said Ed Nakfoor, an independent retail consultant from Birmingham, Mich. "They're adopting this format to fit their current needs."

The Triangle is a long way from being a megalopolis, yet there are enough pressures on developers to make them seriously consider a two-floor design.

Land values leap

Real estate values shot up 43 percent on average in just the past eight years, said Emmett Curl, Wake County's revenue director.

Commercial land -- both undeveloped lots and the land sitting under existing buildings -- has increased in value by about 150 percent since 2000, he said. Downtown, land values have roughly tripled.

"We're beginning to come up in tune with other like and similar areas with similar demographics," Curl said. "We look just like Atlanta did 30 years ago."

Developers in larger areas such as Atlanta find themselves in situations where residential development is extremely dense, and there's not enough space for even a grocery market.

Retailing giants known for their "big box" stores are finding ways to put multifloor stores into smaller vertical spaces.

Home Depot has multilevel locations in Manhattan, Chicago and Vancouver. Target and Costco have them, too. Target and Home Depot teamed up in Charlotte for a two-story project featuring both stores.

Even Wal-Mart, whose traditional one-floor supercenter tops 200,000 square feet, has a handful of multilevel locations and is planning more.

"If we have to look at some different layouts in order to fit in the space, then we definitely do that," said Home Depot spokeswoman Sarah Molinari.

"It's just a matter of making it work somewhere where we find a need."

Urban developments also are popular right now, because they provide a different feel, said Stan Lisle, president of Retail Rep, a real estate firm in Cary.

"Both city planners and developers are encouraging these more urban kind of projects that look more dense, less like a shopping center and less like a big parking field," he said.

All of those things have combined to bring more two-story retail to the Triangle.

Kohl's wanted to build a store in Apex next to the popular Beaver Creek Commons shopping center. But the only land was a nine-acre lot. By going to two floors, Kohl's could fit a 102,899-square-foot store onto the site.

By comparison, the one-story Kohl's in Garner is on nearly 12 acres and is just shy of 90,000 square feet.

"They basically had to do a two-story building in order to fit on that site," said Apex Planning Director Dianne Khin. "I think the benefit to the town is that the building is a little more interesting and attractive than a regular Kohl's. And it also freed up more open space around it, so it's not just concrete."

In a similar situation in Raleigh, Chick-fil-A is planning its first two-story restaurant.

For now, the 6,000-square-foot store headed for the Cameron Village shopping center is the only one the company has planned. Still in the preliminary stages of planning and permitting, the company hopes the restaurant, in the old Village Eye Care building on Cameron Street across from the Harris Teeter, may open in early 2009.


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