News & Observer | newsobserver.com | Apple plans an announcement

Published: Oct 10, 2008 12:30 AM
Modified: Oct 10, 2008 07:36 AM

Apple plans an announcement

 

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LOS ANGELES - Apple Inc. has invited the media and industry analysts to an event at its Cupertino, Calif., headquarters Tuesday to talk about notebook computers.

Apple's MacBook line of laptops is long overdue to be refreshed, analysts have said. The question is price: Will Apple introduce laptops that cost less than $1,000?

The timing would be right for a new line of notebooks starting at $800, says VentureBeat, given that consumers are scared about the economy, their jobs and their retirement. Apple's stock price is down more than 50 percent from the beginning of the year, in part out of fears that consumer spending has seized up.

The invitation comes after weeks of rumors that Apple has built a new manufacturing process to make less expensive laptops that appear to be carved out of a single brick of aluminum.

The company sent an invitation to media Thursday for an event called "The spotlight turns to notebooks."

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Staff writer Jonathan B. Cox
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