If you’re not a fan of horror movies or books, you might not know why red balloons are being tied to sewer grates in towns across the United States, including Raleigh, this week.
The balloons are a marketing tool for the upcoming release of the new adaptation of Stephen King’s “It,” which premieres Thursday night at theaters including the Raleighwood Cinema Grill at 6609 Falls of Neuse Road.
The film features a deadly clown that lures children using balloons tied to storm drains.
Some of the balloons appeared tied to drains in Raleigh’s Falls Village Shopping Center, near the Raleighwood theater, on Tuesday.
A red balloon also reportedly appeared in the window of the author’s home in Bangor, Maine.