“Why not?” said Curtis spokesman Trip Savery. “We did have a few ads run last week from people who jumped right on it. Ultimately it is about number of listeners and ratings and revenue generated. We should get a good glimpse at ratings in the next few weeks and if we see some traction, we’ll keep it. Every consultant in America would tell you this will never work. But so far, anecdotal evidence is that there’s an itch for bluegrass in this market.”
Bluegrass is inherently a niche format that’s usually heard on public stations, so it’s hard to imagine a bluegrass station really can make a go of it on the commercial side of the dial. But perhaps WFNL will still be on the air as a bluegrass station (maybe even with deejays) by the time the next World of Bluegrass hits Raleigh -- Sept. 29 to Oct. 3, 2015.