Curtis Media Group’s experiment with a commercial bluegrass radio station in the Triangle has come to an end after just two months. WFNL, which was broadcasting bluegrass at 102.3-FM since the “World of Bluegrass” festival earlier this fall, had disappeared from the Triangle airwaves by Tuesday morning.
A Curtis spokesperson did not return phone calls. But Inside Radio reports that Curtis spun off the station to Triangle Marketing Associations, which will relaunch it in a still-to-be-announced format sometime in the coming weeks.
As for the potential viablity of bluegrass as a commercial-radio format, WFNL did not make a compelling case for it in the station’s short existence. Curtis put little into the station, which did not have deejays and often sounded like the programming consisted of loading up a few bluegrass CD compilations and hitting “shuffle.”
So for bluegrass fans, it’s oh well and back to the public stations.
Never miss a local story.
See more followup here.