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SAS acquires hospitality industry software

- Staff Writer

Published: Mon, Aug. 04, 2008 10:43AM

Modified Mon, Aug. 04, 2008 10:50AM

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SAS of Cary this morning announced that it has acquired a software company that helps the hospitality industry maximize revenue.

The world’s largest, privately-held software provider bought IDeaS Revenue Optimization of Minneapolis, Minn. Financial terms were not disclosed.

The acquisition complements SAS technology that helps global retailers such as Hudson’s Bay Company of Canada and Kohl’s Department Stores optimize prices to maximize revenue. SAS will use software created by IDeaS to help more industries gain insight into customer behavior.

IDeaS customers already include Hilton, Hyatt International, Mandarin Oriental, Intercontinental Hotels Group and Fairmont Hotels.

"IDeaS is extremely successful in the hospitality industry, and its highly regarded application base is capable of much more," Jim Goodnight, CEO of SAS, said in a statement.

IDeaS, which employs 200 people, will operate as a subsidiary of SAS with its own management team.

vicki.parker@newsobserver.com or (919) 829-4898

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