Advantage Program

09/14/2009 10:18 AM

01/20/2011 1:36 PM

ADvantage Newspaper Sponsorship Program

Program Overview

Newspaper sponsorships allow your company to reach customers through a unique, low-cost, advertising and distribution package.

Sponsored newspapers are delivered to non-subscribing households throughout The News & Observer service area. Specific zip codes are available.

Each newspaper is accompanied with a full-color, 8 1/2" x 11” ‘topper flyer’, that includes an advertising/sponsorship message from your company.


Front-page exposure ‘topper flyer’ with each delivered newspaper. Entire one side includes your company’s logo and advertising/sponsorship message.

Guaranteed distribution at a low cost per thousand.

Unique partnership with the Triangle’s leading newspaper.

Build goodwill and foster customer loyalty by providing a valuable newspaper along with your advertising/sponsorship message.

Sponsor recognition as the party responsible for the complimentary newspaper.

The News & Observer provides all printing and distribution at a substantially discounted rate.

Program Examples

Grand Openings – Alert the community of your presence in their area

Seasonal – Tax preparation services during tax season

Sports related – Drive traffic to your establishment for the “Big Game”

Special Events – Sponsor newspapers distributed at a show or expo

Restaurants – Send out your message to potential customers

Contact The News & Observer today to learn more and enroll in our ADvantage Newspaper Sponsorship Program:

Wendy Reeves, Director of Audience Development
Call (919) 829-4694 or email

Editor's Choice Videos

Join the Discussion

News & Observer is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service